![Cómo encontrar y reparar enlaces rotos en WordPress [3 Métodos fáciles]](https://z4z7r6u7.stackpathcdn.com/wp-content/uploads/2019/12/como-encontrar-y-reparar-enlaces-rotos-en-wordPress-3-métodos-fáciles.png "Cómo encontrar y reparar enlaces rotos en WordPress [3 Métodos fáciles]")
¿Estas buscando mejorar el ranking de tu sitio? ¿Mejorar su experiencia de usuario? Una de las cosas más importantes es encontrar y reparar los enlaces rotos, en este post te diremos porque es tan importante y como hacerlo muy fácilmente.
Que es un “Enlace Roto” o “Broken Link”
Un enlace roto, broken link o dead link es un enlace que no funciona, ya sea interno (dentro de tu propio sitio) o externo, es decir que apunta a otro sitio.
Pueden haber diferentes motivos para que un enlace se rompa, por ejemplo:
- La página ya no existe
- Cometiste un error al escribirlo
- Se cambió la URL de la página y no se hizo una redirección
El problema es que los enlaces rotos pueden ser muy dañinos para tu sitio, veamos porqué…
Los enlaces rotos en WordPress son malos para el SEO y la experiencia del usuario
Existen dos motivos principales por los que debes preocuparte de que tu sitio no tenga enlaces rotos.
Mala experiencia del usuario
De primero lo obvio, una persona está leyendo tu blog, se interesa en hacer clic en un enlace y se encuentra con un error.
Esto puede dar la impresión al usuario de que el contenido es viejo y enlace ya no existe o, el sitio no está siendo mantenido. Cualquiera de las dos opciones crean una mala experiencia de usuario, lo que puede causar que la persona abandone tu sitio.
Ranking en motores de búsqueda
Pero esto puede tener repercusiones más allá de la mala experiencia, porque los enlaces rotos también pueden afectar el ranking de tu sitio en motores de búsqueda.
Los robots de Google navegan a través de enlaces y, cuando uno de ellos está roto, el rastreo de tu sitio es interrumpido.
Además, volviendo a la mala experiencia, cuando un usuario abandona tu sitio, está afectando la tasa de rebote y el tiempo promedio de tus visitas.
Así que ahí lo tienes, los enlaces son buenos y ayudan a un mejor ranking, pero rotos pueden causar mucho daño.
Como hacer una auditoría de enlaces rotos en WordPress
Pues existen diferentes formas para hacer una auditoría de enlaces rotos en WordPress, en este post vamos a ver los siguientes métodos:
- Con un plugin de WordPress
- Con una extensión de buscador
- Con un servicio externo
Método 1: Auditoría de enlaces rotos con un plugin de WordPress
El plugin que vamos a recomendar es Broken Link Checker.
Broken Link Checker escanea y te da un reporte de cada enlace en su sitio web para darte su estado, si el enlace ha cambiado, está roto o ya no existe.
Además, arriba puedes ver el total de enlaces en tu sitio y cuantos están rotos.
Una vez que estás listo para reparar o eliminar el enlace, simplemente haz clic en “Modificar URL” para abrir esta caja en donde debes ingresar el enlace correcto.
Una vez corregido, haz clic en “Actualizar” y eso es todo.
Ventajas de Broken Link Checker
Broken Link Checker además te permite:
- Programar escaneos periódicos
- Detectar enlaces o imágenes rotas y redirecciones
- Prevenir que los motores de búsqueda sigan a un enlace roto mientras hace un rastreo de tu sitio
- Hacer este trabajo desde tu administrador de WordPress
- Reparar el enlace roto desde ahí mismo, no tienes que ir a otro lugar
Desventajas de Broken Link Checker
Para mí, la única desventaja es que es un plugin y yo siempre recomiendo tener la menor cantidad de plugins posible para mantener un sitio sano y rápido.
Otros plugins para detectar enlaces rotos en WordPress
Si quieres probar otros plugins, aquí te dejamos un par de alternativas:
Método 2: Auditoría de enlaces rotos con una extensión de navegador
Otra forma fácil de hacer una auditoría de enlaces rotos es con una extensión de navegador. La mejor, según nuestra experiencia es Check My Links.
Simplemente vas a la página que quieres revisar y le das un clic a Check My Links para que haga su magia. Como puedes ver en la siguiente imagen, el análisis te dice cuantos enlaces válidos hay en la página, cuantos son redirecciones y el número de advertencias y enlaces rotos.
Además te marca los enlaces en diferentes colores para que sea fácil de identificar.
Ventajas de Check My Links
Check My Links te da las siguientes ventajas:
- La comodidad y rapidez de apretar un botón en tu navegador sin necesidad de entrar a tu administrador
- Cómo clasifica los diferentes tipos de enlace por color
Desventajas de Check My Links
Existen dos desventajas que son importantes:
- Una vez que has encontrado un enlace roto, tendrás que ingresar a tu administrador de WordPress, encontrar la página en cuestión y repararlo
- El análisis es por página en lugar del sitio completo
Otras extensiones de navegador para detectar enlaces rotos
Como alternativa vamos a mencionar a Broken Link Checker, que funciona de forma muy similar a Check My Links.
Método 3: Auditoría de enlaces rotos con un servicio externo
Como ya te puedes imaginar, existen muchos servicios, gratuitos y de pago, para encontrar enlaces rotos en tu sitio.
Nuestra recomendación es Broken Link Checker porque es gratuito y puedes hacer un rastreo de tu sitio completo.
Simplemente ingresas la URL de tu sitio, el código de seguridad para comprobar que no eres un robot y le das un clic a “Find broken links now.”
En unos minutos tendrás el reporte completo, dependiendo del tamaño de tu sitio. Este reporte te muestra el enlace, en que página encontrarlo y cuál fue la respuesta que se recibió del servidor.
Ventajas de usar Broken Link Checker
Usar un servicio externo como Broken Link Checker te da las siguientes ventajas:
- No necesitas instalar otro plugin en tu sitio
- Rastrea el sitio completo
- Es totalmente gratuito
Desventajas de Broken Link Checker
Una sola desventaja, que una vez que has hecho el trabajo de identificar los enlaces rotos en WordPress, tienes que ingresar a tu administrador y navegar a la página en cuestión para repararlo manualmente.
Otros servicios para detectar enlaces rotos en WordPress
Como dijimos antes, hay muchos servicios como Broken Link Checker, aquí vamos a mencionar los más conocidos.
Dr. Link Check
Dr. Link Check es un poco más visual en su interfaz.
Con su versión gratuita puedes tener dos sitios y analiza un máximo de 1,500 enlaces. Aparte de eso tiene versiones de pago que empiezan en $10/mes para 5 sitios y 10,000 enlaces.
Dead Link Checker
Dead Link Checker es otra herramienta gratuita.
Esta te da la opción de rastrear una sola página o el sitio completo., simplemente selecciona la opción debajo del campo para ingresar la dirección de tu sitio.
Ahrefs
Ahrefs es una herramienta de SEO muy completa que, dentro de sus funciones incluye el Broken Link Checker para ayudarte a encontrar enlaces rotos en WordPress o cualquier tipo de sitio.
Esta herramienta además te permite ordenar, filtrar y priorizar tus enlaces rotos.
Su costo es de $99 al mes.
Conclusión
Ahí tienes entonces como encontrar y reparar enlaces rotos en WordPress. Si tienes alguna pregunta no dudes en usar los comentarios abajo.
Si me preguntas cual es el mejor método, creo que depende, si tu sitio es grande y ya tiene cierto tiempo, definitivamente consideraría el plugin Broken Link Checker, pero si tu sitio no tiene tantas páginas, usaría algo externo como la extensión de navegador Check My Links o alguno de los servicios para evitar instalar un plugin.
Si te gusto este post, ayudanos a compartirlo 😉
Imagen: Freepik
![Herramientas de SEO: La Lista Definitiva [2019]](https://z4z7r6u7.stackpathcdn.com/wp-content/uploads/2019/06/herramientas-de-seo-wpcafeina-400x250.png)
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